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Feb 05
Articles

Will You Prevail in 2009?

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I recently read this in Dan Kennedy’s NOBS Marketing Newsletter and I thought it was worth repeating: “It’s Happy New Year and GOOD NEWS – here’s a partial list of store closings or occurring or scheduled to occur shortly: ANN TAYLOR, 117 stores; CACHE, 20 stores; LANE BRYANT and FASHION BUG, 150 stores; HOME DEPOT 15 stores; MACYS, 9 stores; MOVIE GALLERY, 160 stores; PACIFIC SUNWEAR/DEMO, 153 stores; PEP BOYS AUTOMOTIVE, 33 stores; SPRINT-NEXTEL, 125 stores; WILSONS LEATHER, 158 stores; BOMBAY, 384 stores, KB TOYS, 356 stores; DILLARDS, 6 stores; TALBOTS and J.JILL, 22 stores; GAP, 85 stores; FOOTLOCKER, 140 stores; ZALES, 23 stores.

There will be 1956 departures. Hundreds of stores also disappeared in the latter part of ’08, thousands to die this year. The bloodbath will continue. And why is this Good news? The Darwinian death of the dumb and weak is always good news for the smarter, stronger survivors. The renaissance of the independently owned, local business is underway. Opportunities for astute, aggressive local merchants who will step up and provide exceptional service to grab market share and expand abound.

The disappearance of hundreds to possibly thousands of auto dealerships and with them thousands of car salesmen provides exciting opportunity for the smart, surviving sales pro to go after all those orphaned customers, step in to solve their services problems, form relationships, and build a bulging book of clients. The reduction in population of mortgage brokers by 45%+ and of real estate agents by 30%+ is a very good thing for the smart, aggressive ones remaining.”

WOW, what does this mean for those of you reading this? OPPORTUNITY! Why? Because if you aren’t willing to provide a fantastic client experience you too will become obsolete and be forced to “close up shop”. Let me explain.

Up until now the market has been willing to tolerate mediocrity. As a commercial real estate professional you could have earned a decent living doing your thing without tremendous effort up until now. So what’s changed? We have! Our society is shifting and as we shift so are our expectations.

Many commercial real estate professionals have never experienced a down market and so their answer will be to continue to perform the same tasks, the very same way, only trying harder. Hmm…

In order to be positioned for success this year you MUST build your business based on the fundamentals of using leverage (delegation), lead generation, seeing the people seeing the properties and last but not least – follow up. In other words, take a look at the systems you currently have in place, identify what tweaks need to be made and then make them! This will require a mind shift on your part – it’s easier said then done. You’ll accomplish this one step at a time so cut yourself some slack.

After all it’s business as usual in 2009; but it’s doing business differently!


Author: Cindy Spivack
Jan 26
Articles

How to Hire a Winner

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The people you hire are the ‘make or break’ for most companies and yet most business owners spend little or no time with this. The cost of a miss-hire is 23 x the hire’s annual salary. So for example, say you wanted a new admin to work 15 hours a week at $12 per hour; that’s $8,640 per year resulting in a cost of $198,720 if you miss-hire – a cost you need to avoid. 3 out of 4 people are miss-hires! And miss-hires affect businesses like yours the most because you’re generally hiring just 1 or 2 total and cannot afford to be off target with this; there’s no room for error!

So how do you avoid this? By avoiding these two frequent hiring mistakes:

  1. Hiring people like you
  2. Hiring people you like

Why? Because these are your biggest blind spots. Let’s talk first about why you shouldn’t hire people like yourself? Because they are probably very entrepreneurial like you and chances are they will work for you, learn from you, and then leave you to do what you do only better then you! Congratulations, you have just trained your competition.

Secondly, never hire people you like instantly because if you hire people you like they won’t get as much done. People who are smooth talkers don’t get as much done (why do you think I am after you to hire some help?). Smooth talkers seem to be doing a lot but the results aren’t there.

Focus only on one type of possibility when hiring – the “star”. 10% of all applicants hold the possibility of being a “star”. What are the qualities of a star? The most important quality is that they be a ‘DRIVER’. Being a driver is not: someone who waits for you to hand out assignments, someone who constantly shifts responsibility, or someone who confuses activity with results (very common).

A driver is: someone who has a sense of personal responsibility for themselves and delivers results, someone who is pro-active and asks, “is there something else I can do?” and someone who is persistent and determined; they don’t stop.

When hiring, take a good look at their career history looking for patterns of responsibility.

After you have taken a leap of faith – watch and see if they are producing results; you know – getting their job done. Below is a suggestion for keeping an eye on results.

Request a daily report containing 3 things:

  1. What have you worked on today and what were your results?
  2. What were the challenges, problems you ran into?
  3. What questions do you have for me?

Then, sit down and answer their questions once.

What will happen over the next 30 days is this – you’re going to find out if they are a driver! You’re going to find out so much about them over the next 30-days that you will quickly know if you have hired the right person or not. And, if not – fire them quickly.

HIRE SLOWLY – FIRE QUICKLY!

Finally, beware of any employee who establishes job security by creating “black boxes” where they are the only one who knows how to operate from within. Each hire should be responsible for creating or tweaking a “systems” manual (a document containing the EXACT process required for their job including checklists and forms) for their specific job. This prevents unnecessary voids in the company including being at a loss if the hire leaves!

Good luck with delegation; it really truly WILL DOUBLE YOUR INCOME.


Author: Cindy Spivack
Jan 15
Articles

3 Tricks to Doing Less and Accomplishing More!

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“A high-quality life has a lot more to do with what you remove from your life than what you add to it.”

-Cheryl Richardson-

If you’ve ever dreamed of finishing your work and walking away stress free, you can. The key strategy is to do less in order to accomplish more. Sound impossible? It’s not – once you know where and how to focus your time.

A wise Italian economist named Vilfredo Pareto developed a principle that leverages more accomplishments from less activity. It’s called “Pareto’s Principle” or the, “80-20 Rule”. Here’s the premise: 20% of your tasks bring in 80% of the results. So. . .identify the key 20% of your work that brings the biggest results thereby allowing you to focus on the 20% that will allow you to do less and accomplish more. Here’s how:

  1. Make a list of all of your activities and decide which are generating results and which are time wasters. For example, if the time you spend making warm calls generates a fairly decent result (you get through to at least 70%) – that would be a great use of your time. However, if the time you spend making cold calls takes twice as long (you have to do a bit of research first) and you only get through to 20% — guess what? You need to spend more time on warm calling!
  2. Replace your non-productive activities with important tasks, and watch your accomplishments double each day. Spend 80% of your day taking money making action steps and the remaining 20% on your other activities. Or better yet, delegate them! Things such as filling out reports, filing, maintaining your database and implementing marketing campaigns can and should be done by someone else. You’re a deal maker – remember! Use your time doing what you do best and delegate the rest.
  3. Guard the time when you produce the most by scheduling it as your ‘power hour’ each day; your prime time. Let’s say you crank out the most work between 9-11 AM each morning, you’re very effective, and find it easier to stay on task earlier in the day. Then this time slot becomes your ‘power hour’. During your ‘power hour’ you are tending to, and completing your most important tasks; the money making action steps. Things such as letters of intent, follow-up calls to prospects, and getting proposals out the door. Set a boundary around this time slot that says, “I vow not to allow others or myself interrupt my ‘power hour’, it is too valuable to my bottom line production”. Then don’t schedule any other activities during this time.

Implement these 3 tricks beginning today and watch your income soar!



Author: Cindy Spivack
Jan 09
Articles

3 Things You Must Do Now – Starting Today!

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It’s 2009 and “It’s business as usual but doing business differently”. You’re probably asking yourself what in the heck am I talking about? And since I know that you read the paper at least now and then and I’ll bet catch an occasional 10:00 PM newscast, you obviously know commercial real estate is suffering. Now, although I hardly want you to operate with your head stuck in the sand you MUST do the following in order to have a thriving 2009:

  1. Avoid the media – go on a media diet. Beginning today stop reading the newspaper, stop listening to the news. It is wasting too much valuable energy that you should be using to generate business in the New Year. Always remember doom and gloom sells best, therefore, the media is going to print as much of it as they can in order to boost sales.

    You need not worry about not keeping abreast of current news-just be extremely selective about what you are taking in (and by the way avoid conversations with your peers that have a negative tone to them, these are hazardous to your health.)

  2. See the people; see the property. It’s time to get back to basics. Let’s face it…this is a relationship business. You cannot improve the quality and quantity of your relationships by sitting at your desk. Make it a goal to visit with at least 3 people who can enhance your business each week.

    See the property always! How can you expect to be involved in commercial real estate and not be completely aware of every property in your farm area? It amazes me the number of commercial real estate professionals who make prospecting phone calls and have never seen the property; it’s evident to the client/potential client when this occurs – you’re not fooling anybody. Drive the market twice a week for at least two hours.

  3. Take Action – Always. This one is simple – take action, always. The primary distinction that separates the super successful from everyone else is that they take more action steps every single day. Start today by adding 5 action steps daily.

That’s it! 3 things you must do starting today. If you make these changes, it is likely you can double your income in 2009. Just try!


Author: Cindy Spivack
Dec 29
Articles

9 Ways To Focus On Prosperity

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  1. What you focus on expands, so to be prosperous, focus on what you DO want in life and business.
  2. People who are able to manifest great things quickly, do so because they have laser beam focus. They direct intense energy towards goals, as opposed to people who don’t make much progress because of shotgun-type focus. When you shotgun your focus you are easily distracted by shiny objects, new ideas, and different directions daily. You can NEVER make much progress with shotgun focus. Consciously think about your behaviors, thoughts and actions because they determine your future results.
  3. Your future is determined by today’s actions. Whatever your focus, whether positive or negative, it will show up in your life and business. Are you focusing on the good or bad? TAKE YOUR POWER BACK FROM THE NEGATIVE NEWS MEDIA AND NEGATIVE PEOPLE. Refuse to go there any more!
  4. You will have to be proactive and look for opportunities in places you have not looked before. Be open-minded about the new ways for doing business in 2009 (more on this later). Right now is the time to go back to the drawing board and re-invent your business. Now is the time to get out of your comfort zone!
  5. Think of ways to market differently and increase your level of service to assist your clients deal with the challenges they are currently facing – become a solution.
  6. Because we are self-fulfilling prophecies, believe in yourself, your abilities, knowledge, skills, and talents. If you allow yourself to attend the “pity-party”, this will become your business reality. Instead demand courage from yourself, expand your thinking – be optimistic about what new things you can create to make yourself the go-to commercial real estate professional in your marketplace. Think outside the box! Brainstorm new ways to capture market share.
  7. More Millionaires were made during the great depression then any other time in our history. Opportunity is there if you look for it. If there’s a will, there’s a way.
  8. Focus on what you can control, not the gloom and doom from outside of your control. Get clear on what you want. Stop letting the outside world control your attitudes!
  9. Focus on Wealth: Rise above the popular belief that it is necessary to be affected by the economy. Abundance is a mindset, not an external condition. Focus on what you do want.

Here’s to a great 2009! The key. . . FOCUS!


Author: Cindy Spivack
Dec 17
Articles

Top 11 New Year Resolutions For Commercial Real Estate Professionals

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I decided to humor myself this week and draft what might be your top eleven New Years resolutions for 2009. They are:

  1. I promise to actually market in 2009 — beyond just sticking a sign in the ground. I am committed to creating and sticking with a “2009 Marketing Schedule”.
  2. I will return every single phone call that comes into my office, and I really mean it this year. I can not possibly know ahead of time what the person placing the call has in store for me and I vow to find out.
  3. I will invite a person of influence to share a meal with me once every week. I will use the time we are together to first find out how I can help my dining partner with his/her business and second, ask for referrals. Even if I get frustrated because nobody seems to have any referrals I will not give up. This practice is bound to pay off. It just takes one!
  4. I will take at least 2 vacations and promise not check my email or voicemail until I return. When I get back I will be refreshed, full of energy and ready to “rock and roll”. I heard from Cindy that those clients of hers who vacation regularly make MORE MONEY.
  5. I will set goals this year and create a game plan for IMPLEMENTATION. I will check my goals daily, weekly, and monthly measuring to see if I am on track for success or whether I need to take drastic action. This is the year for me to have the ULTIMATE SUCCESS I know I am capable of.
  6. I will TAKE MY POWER back and vow to schedule one day a quarter to sit back, reflect and analyze where I am with my business. I will try and come up with at least one gigantic new idea that will move my business forward and a game plan for putting this new idea into play. This will almost feel like a game to me – full of fun and anticipation for when I hit “payday” with each new idea.
  7. I will read the trade journals, newspaper articles and other propaganda that comes across my desk in a timely fashion. If anything catches my attention I will snip it out and put in a file folder labeled: THINGS TO TAKE ACTION ON. Once a week I will set 60 minutes aside in my calendar and take the required action each snip-it in the folder requires.
  8. I will not allow myself to get caught up in any negative propaganda circulating around referencing how slow the commercial real estate market has become or how deals are taking forever to make. I will exercise the control I have in my business to make this my BEST YEAR YET.
  9. I will never say, “that won’t work in my business”, but instead figure out how successful strategies can work in my business. After all the 3 most dangerous words to me in 2009 will become, “that won’t work”.
  10. I will make at least $100,000 more than I did in 2008. It will be effortless because I have made the decision to do things differently in the New Year.
  11. I will hire a coach. In fact Cindy Saxman Spivack can help me; I will call her at 847-562-0030 or email her at cindy@businesscoachinggym.com. 2009 IS MY YEAR!!!

Good luck to each of you in 2009. I felt myself getting excited as I wrote this article — 2009 is my year!


Author: Cindy Spivack
Dec 11
Articles, Goal Setting

7 Steps to Effective Goal Setting for 2009

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As we all know, successful businesses put themselves through an annual exercise of setting goals and plans for the year ahead. Yet few individuals do this for themselves. Fewer then one percent of adults have clearly stated goals – and those who do earn as much as ten times more money than those who don’t!

Effective Goal Setting is really a series of several activities strung together. To insure success, you must create your 12-month vision, choose SMART goals that correlate with your vision, make a plan of action, manage your time well, review your goals daily, visualize your goals continually and lastly, have an accountability partner.

Let’s take these 7 steps one at a time:

Create Your 12-Month Vision: What do you want life to look like on December 31, 2009? How much money did you earn? What vacations did you take? How many new tenant rep assignments did you land? Any investment sales? How about growing your own portfolio? Did you keep your health in check? Did your family get enough of your time? Did you honor your spiritual side? Be very specific with what your ideal life is like in 12-months from now so that when you choose your goals they correlate to something real and meaningful!

Choose SMART Goals: Earning more money is not a SMART goal (earning just $100 more means you met this goal). Earning $550,000 is better. But earning $550,000 net to me is even better — it’s SMART. SMART stands for: Specific, Measurable, Action Oriented, Reachable, and Timed. Choose a handful of goals that will support your 12-month vision. Make sure they are measurable so that you have a means to track them. This way, you will know if you are headed in the right direction.

Make a Plan of Action: OK, you have a vision and SMART goals to support your vision. Now you need a plan for achieving your goals. Try breaking your goals down into monthly, weekly and even daily bite-sized pieces. This requires a time commitment on your end. You must dedicate time each morning to planning. Plan what action steps are required to attain those goals and then IMPLEMENT. Planning without implementation will not serve you well.

Manage Your Time Well: Ah, here comes the catch-22. You will not accomplish your goals if you do not block time in your schedule to work on them. Daily, weekly, monthly. Try grading yourself on your progress every 30 days or so, so you will be alerted if there are any danger signs. Again, you must set time aside to work on your goals — it’s essential.

Review Your Goals Daily: In Napoleon Hill’s book, Think and Grow Rich, he recommends writing your goals on an index card and taking it with you everywhere. In the car, at home, at work. The point here is to review them daily, then take action steps towards completion. For example, if you want to run a marathon successfully and without injury or pain, you must follow a daily training program. Chances are close to 100% you will complete the marathon if you follow the daily training schedule. Get it?

Visualize Your Goals Continually: What is life like when you’ve achieved your goals? What does it feel like to go golfing at your new vacation house on the 9th tee? Can’t you just smell the freshly cut grass? See the occasional golf ball rolling into your yard so that you can pocket it for your own game later that morning? This is you telling your brain to assist you with manifesting your goals. Of course, you mustn’t forget to take action!

Get an Accountability Partner: Now the secret is to have a system of accountability, get the support you need. This can be an hour in your calendar every week, a buddy, a monthly team meeting, or a coach. The point is . . . JUST DO IT! This is the difference between success and meritocracy. Remember to set monthly goals to support your annual goals and weekly goals to support your monthly goals, even daily goals to support your weekly goals.

Good luck with goal setting. I promise you won’t be disappointed if you follow my SMART goals system. If you get stuck, give me a call! I can help you get through it.


Author: Cindy Spivack
Dec 03
Uncategorized

31 Things To Do This Month, Beginning Today!

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THE BELOW IS ONE OF MY MOST REQUESTED FEATURES …SO I AM REPEATING IT TODAY WITH A FEW ADDITIONS!

With the year coming to an end I have put together a list of 31 things to keep you busy:

  1. Call your top 10 all-time favorite clients and wish them “Happy Holidays”.
  2. Write a press release showcasing three deals you’ve recently completed and send it off to all of the trade journals.
  3. Download 100 free contacts from www.salesgenie.com.
  4. Make a deal with brokers you know specializing in a niche different then your own – agree to give each other 5 really good leads.
  5. Set time aside for goal setting – upon completion jot down your January ACTION STEPS.
  6. Organize your computer files.
  7. Clean out your email inbox.
  8. Plan daily for the entire month of December.
  9. Commit to improving one skill in the New Year. Identify what it will take and how you can be a success.
  10. Go through each deal you are currently working on to be certain there is nothing you forgot to do.
  11. Delegate 3 things you normally wouldn’t have the courage to – such as adding 500 named to your database, returning calls or even answering emails.
  12. Make a checklist of every single thing you need to get done (this is called a “braindump”).
  13. Plan two vacations and put them in your calendar (my clients who take multiple vacations earn more money!)
  14. Start a newsletter – really!
  15. Decide on two tradeshows, conventions or seminars you are committed to attending in the coming year. Book your airfare and register.
  16. Buy that book you’ve been meaning to and curl up one dreary day by the fireplace and read it.
  17. File or throw out the stack of papers that have been sitting on your desk forever.
  18. Make the decision to do everything in your power to wrap up one transaction before 2008 ends.
  19. Start getting your tax season paperwork in order (yuck!)
  20. Make your yearly marketing calendar. Click here to get a template.
  21. Create a 2009 spreadsheet listing all of your expenses for the year – this will give you an idea of how much you need to earn next year. Don’t forget to include taxes and savings.
  22. Create another 2009 spreadsheet listing all of your deals, deal possibilities and deal wishes with the projected commission you’ll earn for each and in what month.
  23. Write your New Year’s Resolutions – highlight the one that will make the biggest difference to your business next year.
  24. Draft a nifty letter asking for business; mail a copy to your top 100 prospects.
  25. If you don’t have a list of prospects, make one!
  26. Identify the qualities and characteristics of your ideal client.
  27. If you don’t own the domain name for your name – go to www.godaddy.com and grab it.
  28. Make the decision to have a website.
  29. Make the decision to take multiple action steps to grow your business this year.
  30. Chase the “NOW MONEY”. The “NOW MONEY” represents actions steps you can take to put money in your pocket “now”.
  31. Register for my Gold Inner Circle Coaching Program

Author: Cindy Spivack
Nov 25
Articles

5 Ways To Get a Deal Done This Year Yet. . .

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 Wouldn’t it be great if you could get just one more deal completed and commission collected before the year-end? Well you can, keep reading.

Be in Massive Action

Be in massive action every single day. Don’t let a day pass without adding a big handful of action steps to your day. Make 5 more calls, write 5 more emails, add 30-minutes of focused research time, think of and act upon 5 new opportunities.

It’s simple – successful people take more action steps each day than others!

Work Your Client Base

The single best source for new business is your existing client base (this includes old clients as well as current clients. There’s an old but relevant statistic that states you have a 1:14 chance of doing business with someone whom you have never done business with, a 1:4 chance of doing business with someone you have had a relationship with but have stopped and a 1:2 chance of doing business with an existing client.

What does this mean? Communicate more often with current and past clients–focus marketing and sales resources inward. Build a loyal herd of followers and use your client base to drive repeat business and referrals.

Target Those Making Deals

Now please be smart with your massive action plan. Take time to identify who may possibly be a prospect – you know – who’s making deals. This information is readily available by reading online trade journals, googling, asking around and by calling out of town brokers to see who’s active in their marketplace.

Measure Results

Remember Albert Einstein’s quote about the definition of insanity – “Doing the same thing over and over and expecting different results”? Take stock regularly about the action steps you are currently taking and if they’re not working, change them, don’t keep repeating them or you’ll continue to get more of the same result — nothing.

For example, if you’re making 5 calls a day, leaving messages and not getting callbacks, you’re probably leaving an ineffective message — change it. If you’re calling 5 people a day, getting through and still no business maybe your calling the wrong people. If you’re calling 5 of the right people a day, getting through, have a great script and still no results — take a new tactic, cold calling isn’t working for you! Try sending a 5-piece direct mail campaign so the prospects get to know, like, and trust you. Then when you call you will be more successful because it will be a warm call.

Get the idea? I’m not suggesting you give up. Just be smart with the way you’re using your time, constantly measure your results and tweak your action steps when warranted.

Fail Forward

Fail your way to Success! Adopt the good enough is good enough policy. It’s far better to implement, take action and hit a few snags along the way then not to try at all. FAIL FORWARD, it’s a technique the ultra successful use constantly!

By following the above 5 strategies, I am certain your Holiday Season will include an extra commission or two!


Author: Cindy Spivack
Nov 19
Articles

Building a Commercial Real Estate Support Team

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 All of us want to know the real secrets to making our personal and business lives easier and more effective. We all start with the same amount of hours and energy each day. The choices we make about how to spend this time and energy determines our successes.

After working with hundreds of commercial real estate professionals and other assorted entrepreneurs over the past 8 years, there is one thing I noticed we all have in common: No shortage of ideas or things to do but a definite challenge in the way we view our time and energy.

And we all have a shortage of time. The fastest way to get more done is to leverage your time by delegating to people who are more talented in specific areas so we can focus on what we do best.

Seems simple right? Sure.

KNOW YOUR PRIORITIES

Successful commercial real estate professionals ALWAYS take the time to manage their challenges by knowing exactly what is most important. Knowing your priorities can make the difference if your business or life is successful and profitable. Commit to managing your time so you are always spending time on the things that bring your goals to you the fastest.

CREATE A SUPPORT TEAM

Successful commercial real estate professionals realize that they cannot be all things to all people. You must surround yourself with a group of people who want you to succeed. Surround yourself with people who have abilities, skills and talents that you do not have to assist you in creating a business that is balanced. Reward the people in your life who help you achieve your goals so that they continue to help you get where you want to be. The truth in life is that no one becomes successful all alone.

Build a team of people around you who truly appreciate you and want to assist you in achieving your goals and dreams. Life is way to short not to go for what you truly want.

But somewhere along the road to building a successful commercial real estate practice including a team of people to delegate to, things can get unwieldy. First there is the challenge of “how do I afford someone?” Then once you finally do figure out you can’t afford not to have help, how do you pick someone who’s right for you? Start with an administrative assistant, even if only 5 – 10 hours a week, it will make the biggest difference the quickest.

First, get clear with your job description. Below is an example for you to preview – pick and choose what applies to you:

Sample Admin Job Description:

  • Answer the telephone
  • Forward calls
  • Take messages
  • Create web sites, update, maintain
  • PowerPoint presentations
  • Make appointments
  • Send listing information to a multiple listing service (C0-Star, Loopnet, CCIM, etc . . .)
  • Fill out necessary forms
  • Deliver information and forms to a mortgage company and closing attorney or agent as part of the preparation for closing
  • Make and deliver copies of public record
  • Write and place advertising in newspaper and other forms of publication
  • Receive and deposit funds to be held in trust for others including earnest money, security deposits, and rental payments
  • Type forms
  • Perform company bookkeeping
  • Arrange for and oversee repairs
  • Collect demographic information
  • Solicit interest in engaging the services of a licensee or brokerage
  • Set or confirm appointments (with no other discussion) for a licensee to list or show property
  • A buyer with a loan officer
  • An appraiser to appraise property
  • Make cold calls
  • Make follow up calls
  • Organize a commercial property open house
  • Arrange closings
  • Perform clerical duties
  • Gather listing information
  • Hand out preprinted, objective information
  • Distribute information on listed properties when a broker prepares such information
  • Deliver paperwork to other brokers
  • Deliver paperwork to sellers or purchasers
  • Deliver paperwork requiring signatures in regard to financial documents that are prepared by lending institutions
  • Prepare market analyses for sellers or buyers; lessors or lessees, on behalf of a broker
  • Contact management
  • Drip marketing campaigns
  • Assist with agent recruiting
  • Personal tasks such as ordering groceries or making flight arrangements
  • Flyers
  • Listing presentations
  • Virtual tours
  • Open house invitations
  • Thank you notes
  • Newsletters
  • Customer callbacks
  • Property cards
  • Postcards – just listed or just sold
  • Promotional mailing
  • Thank you gifts
  • Client support
  • Order promotional items
  • Topic research
  • E-mail screening and processing
  • Many other duties too numerous to mention here

Transaction coordination (sales)

  • Experienced Transaction Coordinators who know the business
  • Transaction Coordinators can keep the escrow on time, on track, and on target
  • Save time and money on each transaction by delegating to a Transaction Coordinator
  • Password-protected online environment
  • Access to files 24/7 and wherever you have an Internet connection
  • Enhances and optimizes communications with customers and clients
  • He or she will do the paperwork while you go out and sell more properties
  • He or she will maintain all the paperwork and contacts for you
  • Order necessary documents at your request or the client’s request
  • Maintain contact with the attorney, Title Company, loan institution, appraiser, inspector, etc. throughout the buying or selling process
  • Will ensure a seamless flow of documents between all players in the real estate transaction
  • Ensure that all players are notified in a timely manner
  • Be sure that all documents and forms required for closing are prepared for the agent or broker

Finally, your hunt begins. Try the following resources for hiring:

www.assistu.com
www.teamdoubleclick.com
www.craigslist.com
Your local newspaper classifieds
Ask friends and colleagues
Ask schools if they know any Moms wanting to go back to work


Author: Cindy Spivack
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  • The Morning Ritual – The Secret to CRE Success As you progress quickly through the last quarter of 2013 and head into the New Year you are most likely wondering what 2014  will bring you. You are not alone;...
  • 4 Strategies to Double Your Commissions I most likely piqued your interest with my title but chances are you are a skeptic. You are wondering what you could possible do to double your income and how...
Recent Comments
  • Cindy Spivack: Hi Lucy -- Thanks for asking -- and yes these steps apply to...
  • Lucy: Hello: I noticed it says it's for Commercial Real Estate. ...
  • Rocky mountain wealth concepts: It¡¦s actually a great and useful piece of information. I am...
  • Gabriel Feld: Enjoyed the first 6, looking forward to the balance....
  • Elizabeth S.: Great points, Cindy. #4 is a key one.. Last week a colleague...
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