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Oct 16
Articles, Goal Setting

Systems For CRE Success – Part 2: Goals

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Hopefully you were able to read last weeks feature article (Systems for CRE Success – Part 1: Create your Ideal Business Vision), and you are now clear about what your career looks like after you have waved the magic wand. Today we will talk about goals.

All successful businesses put themselves through an annual exercise of setting goals and plans for the year ahead but few individuals do this for themselves. Fewer then one percent of adults have clearly defined goals – and yet those who do earn as much as ten times more then those who don’t!

Well, now it’s time for you to create the goals that support your vision you formed last week. And I might add, don’t forget to choose an income figure you’d like to achieve by December 31st, 2010 – choosing goals to support an income goal greatly increases the chances you’ll hit the number!

Let’s not forget, goals are a controversial subject. It’s hard to live with them and yet you can’t live without them! I am recommending you choose to live with them – goals that is; you’ll thank me later.

So what you want to do is set several 12-month (2010) SMART (Specific, Measurable, Action-Oriented, Reachable, Timed) goals to support your vision. Then, learn how to prioritize your activities by blocking out time regularly to handle all of your important tasks such as planning, prospecting, follow up, meetings, phone calls, and paperwork all while managing interruptions and keeping your eye on the goals.

The idea is to set daily, weekly, and monthly goals to support your annual goals and move you closer to your vision. Continually look at your vision to help define your goals each year.

Here are a handful of goal suggestions you may want to include:

  1. Get 5 new tenant rep assignments averaging $30,000 in commissions each.

  2. Get 3 new landlord listing generating an average of $45,000 in commissions each.

  3. Get 7 property listing to sell averaging $50,000 in commissions each.

  4. Market to your target market twice each month producing 12 prospects resulting in 3 new clients.

  5. Do 3 prospecting activities each week.

You get the idea. If you have goals that support the bigger goal (in this case an income goal) it makes it easier to be accomplished!

Good luck with your goals – having them will make a difference. Oh, and one last thing, you have to remember to look at them daily!


Author: Cindy Spivack

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