Let’s face it; commercial real estate professionals need every advantage they can get today! I spend considerable time and effort researching and learning what’s new in the marketplace so I can pass the information along to you. I recently came across a couple of tools that may appeal to you and clearly can help accelerate your business!

1. Take Your Services International

   There’s a new trend in town – having an international presence in your business. Those who have who have international clients make on the average, 50% more in commissions – WOW!

   How can you tap into the international market? Form alliances with other commercial real estate professionals globally, begin to grow your international database and begin marketing to it. Put your listings on international listing services, develop referral relationships with key individuals globally, publish articles overseas that allow you to be seen as an expert, translate key portions of your website into other languages (there are many services that will do this, ie: — http://translate.google.com/translate_t?hl=en#), if you speak another language – better yet.

   Begin by becoming familiar with what opportunities may exist – read and research!

   Start slowly as it takes time for those in different cultures to develop trust. Too much too quick may backfire.

   The point is to begin taking steps to become international. I believe that this will become so important that I am re-branding all of my individual companies underneath one umbrella – Cindy Spivack International.

    

2. On-line Video Marketing

   Video will quickly become the preferred medium for communication in commercial real estate. Now is the time to begin familiarizing yourself with this medium as an add-on to your marketing efforts. For those of you who struggle with writing this is a great alternative.

   It’s easy and very inexpensive. Many computers today are equipped with a built-in camera allowing for easy recording; otherwise you can purchase one, such as, the new “Mino Flip” video camera for about $150.00.

   Start out by sending a video email message to your prospects and watch what happens! You can use a subscription service such as www.goldmail.com to help make it even easier. A video message is more personal and allows the prospect to feel more connected with you. Be looking for one from me soon!

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