It’s 2010 – Do you know where your customers and clients are “shopping” for their goods and services?

Fact: People are shopping and learning in a whole new way as compared to just a few years ago and I bet you don’t even realize it – most don’t. Bottom line – you need to adapt or risk extinction. But How?

Fact: People now use the Internet to shop for goods and services as well as to gather information. But the real question is specifically where are they going and how are they using the Internet for this?

Let me explain:

1. First, people shop and gather information via the Internet using search engines such as Google, Yahoo and others. The average information seeker conducts dozens of searches each day.

2. Secondly, Blogs are quickly becoming a primary source for gathering information and evaluating services. With over 100 million blogs (and growing daily) you can just imagine. Virtually every industry and consumer niche you can think of has representation; many quite good. Be warned, your target audience is no longer just reading the trade publications and asking for referrals, and instead is searching Google and subscribing to pertinent blogs.

3. Thirdly and finally, people learn/shop in the social media arena. Social media sites such as Twitter, Facebook, StumbleUpon, LinkedIn, Digg, YouTube and others. These sites are quickly becoming mainstream, don’t get left behind!

To be successful, start generating leads the 2010 way – have a strong online presence. You won’t regret it! If this is all foreign to you, pick one strategy and learn it before moving on to the next. Before you know it you’ll wake up one day and know where your customers are once again.

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