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Nov 20
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Articles, Prospecting

The Death of Cold Calling

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As many of you know, cold calling is not my prospecting tool of choice. In fact as we move further into the twenty-first century, cold calling is loosing its effectiveness. It is actually getting to the point where it is becoming counterproductive. It has a great chance of potentially turning somebody off who may have [...]

Author: Cindy Spivack
Jul 08
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The Top 10.5 Reasons to Publish a Company Newsletter

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Try turbo charging your marketing with a monthly newsletter and watch your sales increase magically. Just remember, consistency is the key – once or twice each month is suggested. Below are 10.5 reasons why you should publish a newsletter: 1. People buy from those they know, like, and trust. Publishing a newsletter allows your readers [...]

Author: Cindy Spivack
Feb 26
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8 Signs Pointing to Shifts in the Marketplace and How We Sell – Part 1

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“Formal education will make you a living, self-education will make you a fortune.” -Jim Rohn- What if you graduated college, entered the workforce, and never learned anything new? Would this affect the amount of money you earn? Of course! And yet, most commercial real estate professionals plow through their days, weeks, months and even years [...]

Author: Cindy Spivack
Feb 19
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7 Steps to Selling

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Did you know… Not having time for prospecting is called “ADVOIDANCE”. Your value as a sales professional is related to what you ask, not what you tell. The person asking the questions is the one in control. Talk 30%, listen 70%. Follow this 7-step selling process and you’ll win every time! 1. Create bonding and [...]

Author: Cindy Spivack
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