“Marketing” is one of the hot buzzwords of the decade. Brokers do it, property owners expect it, and yet no one has uncovered the “magic marketing formula.” While I can’t profess to know the magic marketing formula (or maybe it’s a future article!), I do know what not to do. I know what a deadly [...]

A common complaint I hear from my clients on a regular basis is, “It’s so hard competing for exclusive listings these days. I can’t compete with so and so.” And yet so few are doing this correctly. Most people show up at a meeting to make a presentation for a listing and their delivery tells [...]