- Adapted from Dan Kennedy’s Book, “No BS Sales Success” –

I bet I have piqued your curiosity with this headline haven’t I? One single tool that has the ability to make such a difference that it can actually close – hmm. . .I’ve just made a big claim! This one tool, when used, has transformed losing businesses into big successes, and mediocre salespeople into superstars. I regularly use it myself.

The tool is PROOF.

Proof makes it possible to sell with 100% effectiveness, 100% of the time. If you want to win with every presentation, make sure you have an overwhelming amount of proof that the commercial real estate service or project you are selling/leasing represents a great opportunity. Have an overwhelming quantity and quality of proof, and have proof that is influential.

PROOF sells.

Proof Through Testimonials – If you increase your use of testimonials by using them in multiple ways (marketing letters, websites, blogs, emails, newsletters, brag books, and any other promotional materials) your sales will increase. Nothing is more valuable than a testimonial letter – except for two.

Proof With The Use Of Client Success Stories – Get them, use them.

Proof Through Pictures – The clich? is true – a picture is worth a thousand words. Pictorial proof is interesting and has a lasting impact.

Proof With The Use Of Statistics - Statistics provide a forth-impressive form of proof. Statistics are especially valuable if the prospect wants you to get to the bottom line quickly.

And, there is no such thing as enough, no such thing as too much. It is better to have more than you need rather than less. Try it!

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